Our Story

Why we started B-CAP and who we are.

What is the relevance of a wealth advisor in the ETF era?

There are many generic wealth solutions today. ETFs allow many individual investors to manage their own wealth. AI empowers consumers with information and knowledge. We started B-CAP in 2020 with a clear-eyed view of the role of expert advisors in guiding clients in the management of their wealth.

The tools available to individual investors have never been more powerful — but tools are not wisdom. Access to information is not the same as knowing what to do with it. A low-cost index fund can track the market; it cannot sit across the table from you when your business is being acquired, when your family circumstances change, or when fear and uncertainty tempt you to make decisions that undermine decades of careful planning.

The value of a great advisor has never been about access to products. It has always been about judgment — the ability to look at a client's full financial picture, understand what they are truly trying to achieve, and build a strategy that holds together not just in theory, but through the complexity of a real life. That requires trust built over time, deep expertise, and the discipline to stay the course when markets make it difficult to do so.

That is why we built B-CAP.

What being an independent boutique means

At B-CAP, independence is at the core of our business strategy. We are not tied to any additional products or services—no mortgages, no insurance, no imposed new issues. If you require complementary solutions, we present a selection of options, and you choose freely.

We select our partners based on their merit and the value they bring to our clients. This operational independence allows us to act quickly and effectively, and deliver optimal solutions.

Every decision, whether operational or investment-related, is made with transparency and can be clearly explained. Controlling our own destiny means, above all, serving your interests and growing your wealth in a clear and responsible manner.

Who we are

Founder, President

Mathieu Bouthillier, CFA, M.Sc.

Mathieu Bouthillier, CFA, M.Sc.

Mathieu has extensive experience in finance, having worked in Montreal and London for BMO, Exotix, J.P. Morgan and Optimum Asset Management, spanning several departments ranging from institutional research to portfolio management, from European equities to emerging market debt instruments. He has access to an international contact and information network.

Mathieu, CFA, holds an undergraduate business degree from HEC Montréal, a Specialized Graduate Diploma in financial derivatives from UQÀM in partnership with the Montreal Exchange and a Masters Degree in Economics (Finance) from the University of Edinburgh.

01. Professional

Buy side and Sell side: more than 400 reports produced. Front and Back office. Common Shares, Fixed Income, Derivatives, etc. Multidisciplinary professional network.

02. Honest

It is a promise of hard work, without cutting corners; financial analysis is not a crystal ball. If an answer is not known, it should not be invented, but rather sought.

03. Devoted

Our clients will let you know: Mathieu leaves no stone unturned. He is naturally curious, rigorous and passionate about his work. His commitment is just as strong to his young family, being the father of three children.

Business Development

Klevin Joseph

Klevin Joseph

Klevin began investing as a student in 1999, during the dot-com bubble. He later earned a Bachelor of Commerce with a specialization in Finance from McGill University and obtained several key industry-standard certifications. After one year working as an investment analyst in Toronto, Klevin returned to Montreal to trade stocks independently, eventually founding and managing The Silver Bullet Fund from 2006 to 2016. His early work focused on low-volatility and hedge-fund-style strategies. Since 2016, he has concentrated on long-term, buy-and-hold investment approaches.

Born in Sri Lanka, Klevin has lived and worked in Canada, the United States and the British Isles. He brings deep expertise in investment strategy, the Canadian private-client market, and the practices of leading global asset managers.

Finance Director

Audrée Couture-Martel, CPA, CA

Audrée Couture-Martel, CPA, CA

Audrée Couture-Martel has been immersed in the entrepreneurial realm for over 20 years. At the prestigious professional services firm KPMG, she recently held the position of Senior Director, specializing in corporate audit and advisory services related to complex accounting standards. Within this international firm, she honed her skills working closely with executives from over a hundred companies in North America and Europe.

She also collaborated with family offices, investment funds, banks, publicly traded companies, and others preparing for an initial public offering. In recent years, Audrée has taken on roles as a consultant and financial director. Her dedication to her community and family reflects her meticulous, thoughtful, and personalized approach to business.

Audrée is also recognized for her management skills in planning, problem-solving, coordination, communication, and team supervision. As the Finance Director at Bouthillier Capital, she will oversee administrative, accounting, and financial functions in collaboration with the firm's service providers.

Beyond our core team, B-CAP has cultivated a vast network that includes some of the leading financial, legal, and entrepreneurial experts in Canada.

Meet our Advisory Committee

Media &
Publications

Tested for You: Investing with ChatGPT
Les Affaires November 2025

Tested for You: Investing with ChatGPT

In this article (in French), Les Affaires decided to test AI’s capabilities in portfolio construction by asking two versions of ChatGPT—one free and one paid—to produce an equally weighted list of 20 securities suitable for a Canadian investor. The list could include stocks, exchange-traded funds (ETFs), and Canadian Depositary Receipts (CDRs), based on the criteria shown on page 30. The resulting portfolios were then reviewed and analyzed by a panel of experts, including B-CAP founder Mathieu Bouthillier.

The portfolio managers invited to comment on the results were first asked to assess the process that led to the construction of the portfolios.

“The first blind spot is you,” replies Mathieu Bouthillier, founder, president, and portfolio manager at Bouthillier Capital. He argues that the history of queries made using the free version of ChatGPT ended up influencing the outputs. “The application wants to give you results it thinks you’ll like,” he says.

Rising Stocks… and Others Grounded
Les Affaires June 2024

Rising Stocks… and Others Grounded

In this article (in French), B-CAP founder was quoted as saying within the context of tourism sector performance:

“The environment of high interest rates has greatly influenced investor preference,” argues Mathieu Bouthillier, President and Founder of portfolio management firm Bouthillier Capital (B-CAP). “There is clearly a preference for higher-quality companies that have higher profit margins, barriers to entry, and the ability to raise prices, thus protecting their margins.”

According to him, companies in the tourism and travel sector can essentially be classified into two main categories: those with significant tangible assets (such as airlines and cruise lines) and those with few or none (such as online booking services like Booking Holdings [BKNG, $3,795.35 USD] or Airbnb [ABNB, $144.47 USD]). “Companies with few or no assets are clearly the ones that have performed the best,” he says, as they have not been as affected by the rise in borrowing costs. (…)

Dividend Secrets: Unlocking Stock Market Success
Les Affaires April 2024

Dividend Secrets: Unlocking Stock Market Success

This was a summary of a research paper on dividend investing contributed by B-CAP founder Mathieu Bouthillier.

Our research demonstrates that to optimize long-term total returns for investors, it is vital to carefully assess the future dividends that companies can prudently afford. Companies with robust and expanding profit margins typically offer a steadfast and well-supported return on equity. Retaining a significant portion of earnings enables companies to finance new investment opportunities, thereby maximizing their growth potential. The combination of these two considerations lies at the core of the concept of sustainable growth (designated as g*). Moreover, it is crucial to highlight the growing importance of share buybacks directly undertaken by companies to reduce their outstanding shares. Hence, it is essential to consider the overall distribution accruing directly to the benefit of investors, encompassing not only dividends but also share buybacks.

Focusing on AI's Dark Side
Les Affaires September 2023

Focusing on AI's Dark Side

In this article (in French), B-CAP founder Mathieu Bouthillier suggests his picks of winners in the AI race.

“The companies at the forefront of the data center industry form an oligopoly between Amazon Web Services (AWS), a subsidiary of Amazon (AMZN, US$133.26), Microsoft Azure (MSFT, US$322.98) ) and Google Cloud, a subsidiary of Alphabet (GOOGL, US$129.88),” maintains Mathieu Bouthillier.

These companies, like all other data center operators, have cost reduction goals and are working to design custom-made processors for their infrastructures. To achieve this, they need software specialized in digital design. “On this side, two companies, Cadence Design Systems (CDNS, US$232.51) and Synopsys (SNPS, US$442.24), control 70% of the global market,” says the B-CAP manager.

B-CAP's Determination and Agility
THE EMERGING MANAGERS BOARD February 2022

B-CAP's Determination and Agility

B-CAP was featured on the website of the Emerging Managers Board.

The pandemic has shown better than anything before it the importance of promoting local economies, which is an indispensable value for B-CAP. While many local businesses have taken advantage of the very positive impact of the crisis, the firm leverages this momentum to enhance its reputation in Montréal and in the province of Québec by joining forces with local programs and business partners.

“Being able to talk to one’s portfolio manager directly has a lot of value for many investors”, B-CAP’s Founder says. Also, Mathieu notes how the Québec institutional sector seems to be supporting local companies more and more. It’s in Québec’s cultural DNA to recognize and promote local success stories and talent.

“It is getting difficult to justify choosing investments that are sold by people who don’t know the strategy being used, and in other words can’t describe it to you with true transparency”, he explains.

Profile on Independence
NATIONAL BANK INDEPENDENT NETWORK January 2022

Profile on Independence

B-CAP and its founder Mathieu Bouthillier were featured as a case study on the website of National Bank Independent Network.

Mathieu’s diverse experiences and breadth of perspective culminated in a bold vision: an independent, unbiased and educated investment approach. “I wanted to be able to leverage my expertise in research and analysis and my breadth of experience to help people achieve their financial goals.”

At a large organization, this vision would be difficult if not impossible to achieve. In the wealth management divisions of Canadian banking institutions, for example, stocks are sometimes limited to a pre-determined list, which would typically be large cap stocks. Bond inventory available for trading may be in short supply. As for more exotic discretionary strategies incorporating options and warrants, it’s mostly impossible, and certainly frowned upon.

Our Partners

Trusted Service Providers

We partner with industry-leading institutions to provide our clients with secure custody, advanced trading capabilities, and cutting-edge portfolio management technology.

Custody and order execution

NATIONAL BANK INDEPENDENT NETWORK (NBIN)

Custody and order execution

INTERACTIVE BROKERS (IB)

Management technology and portfolio administration

NDEX SYSTEMS (NDEX)

Data & Analytics

Bloomberg

B-CAP

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Bouthillier Capital Inc. (B-CAP) is registered as a Portfolio Manager with the securities regulators in Quebec, Ontario, and British Columbia.